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Google Ads Certification

Google Ads Certification

Digitech Skills Academy offers the best Digital Marketing Training Institute in Hyderabad with its highly qualified faculty members who are industry experts with rich experience working with some of the biggest names in the Digital Marketing Industry. Our Digital Marketing Institute has built a strong reputation among top companies as well as individuals who want to learn about digital marketing techniques that can be used for their business success. We've been teaching digital marketing courses in Hyderabad since the early days of the internet, and we've had a lot of experience doing it. We know what works and what doesn't, and we know how to teach it. We're not just another fly-by-night "institute" that promises one thing and fails to deliver on it—we're here as long as we need to be, offering quality training and support at every stage of your career.

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About Us
About Us

Google Ads Certification Course 

DigiTech Skills is a Google Ads Certified Partner and has been educating its students on Google Ads since the first training session years ago. Today, we offer programs for newbies as well as advanced users looking to improve their productivity and profitability using Google Ads. We are a company that knows that there is no one-size-fits-all approach to learning, so we tailor our programs to your needs and goals. 

Our course is free to attend and includes practical experience with Google Adwords Certification Level I and II. You will learn the fundamentals of how to set up campaigns, manage ads, optimize campaigns, and more. In addition to hands-on training, you will receive all the learning materials you need at home, including video tutorials and articles written by experts who can help guide you along the way.

This program has been designed specifically for individuals who want to become certified in Google Adwords certification level I or II without previous experience with online marketing or advertising.

PPC Certification

PPC is an effective way to increase your sales and traffic. PPC stands for pay per click, a type of online advertising that allows companies to pay you when someone clicks on your ad. You don’t need any prior experience to get certified in PPC—just the desire to learn more about this effective marketing strategy.

Advanced Pay Per Click Certification by DigiTech Skills is an online course that teaches you everything you need to know about advanced PPC marketing, including:

How to optimize your campaigns for performance and ROI
About Us
About Us

About Google Ads Program

Google Ads program is a platform for advertisers to earn money from their ads. It provides you with the opportunity to place online ads on Google products, including YouTube, Google Search, and other Google Network Members' websites.
It is a great way to monetize your website and increase your income by using the services of Google's advertising network, which includes AdWords and DoubleClick. The program is also known as PPC, Pay Per Click, or CPM. .
We offer training courses in Google Ads Program training so that we can help you learn how to use the program effectively so that it will not only generate more traffic to your site but also help increase sales and profits!

Why Google Ads Certification?

Google Ads certification is the best way to start your career in online marketing. With Google Ads certification, you can start working with the most powerful tool on the web—and get paid for it!

Here’s why

Why Join Our Google Ads Program

Our Google Ads Trainer has 14+ Years Of Experience

Word Press CMS For Site Development

LMS Access for Backup Recorded Videos

Internship On Live Projects

Real Time Expereince on Real time Projects

Placements In Top MNC’s


Google ADS Course

Introduction to Paid Advertising
  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks
Introduction to Google Ads
  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits
Pay Per Click Campaign
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
AdGroups and Keywords Setup
  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
Ad Formats and Guidelines
  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool
Ad Extensions
  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions
Conversion Tracking
  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation
Campaign Reports Analysis
  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report
Display Ads Campaign
  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign
Remarketing Campaign
  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign
Video Marketing with YouTube
  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis
Shopping Ads Campaign
  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
Mobile Marketing Campaign 

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports
Google Ads Tools
  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking
Bing Ads
  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines
frequently Asked Questions

Google Ads Page – PPC Marketing

Who can pursue this course?
  • Students
  • Working Professionals
  • Entrepreneurs and small business owners
  • New Business Start-ups
  • Internet Geeks
  • Bloggers who want to get more traffic to their blogs
  • Freelancers
Career Options in Google Ads

Ans: Google Ads are best for Business or as a Career Opportunity. Google Pay per Click Service is a powerful Tool for Business Who want to make instant result within a low Cost & Save time. PPC Jobs are growing rapidly in India since 2013.

  • PPC Executive
  • PPC Analyst
  • PPC Team Lead
  • PPC Consultant
  • PPC Project Manager
  • PPC Specialist
  • Digital Marketing Manager
  • PPC Trainer
Google Certifications for Better Career

We help you to get certified in 7+ Google Programs which adds additional value to your resume

  • Google Ads Fundamentals Certification
  • Google Ads Search Advertising Certification
  • Google Ads Display Advertising Certification
  • Google Ads Mobile Advertising Certification
  • Google Ads Shopping Advertising Certification
  • Google Ads Video Advertising Certification
  • Google Analytics Certification
Advanced Search Engine Marketing Course Structure
Ans: Search Engine Marketing Overview
  • Understanding Google search
  • Introduction about Google Ads.
  • Understanding SERP


Search Advertising
  • Strategizing PPC Campaigns
  • Setting objectives, goals & expectations
  • Google Account Setup …
  • Interface Tour & Billing Settings
  • Formulating account structure.
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Campaign Setup, Ad Group Setup
  • Understanding Ad Auction
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • Pay Per Click Overview -PPC Definition & how it works.
  • Quality Score, Conversion Rate etc
  • Factors to Improve Quality Score
  • Types of CPC’s.
  • Ad Writing Techniques
  • Writing Compelling ads that increase click through rates (CTR) lower costs
  • Understanding, Analysing & Improving -Relevance & Quality score
  • Improve conversion rates & relevant landing pages
  • Ad Preview tool.
  • Google Editor Tool
  • Dynamic Search Ads Campaign Creation & Strategizing
  • Google My Client Centre


Display Advertising
  • What is Display Advertising
  • How Display Ads Works?
  • Benefits of Display Advertising
  • Creating a Display Campaign.
  • Bidding Strategies
  • Keyword Based Targeting
  • Interest and Remarketing
  • Topics Targeting
  • Demographics Targeting
  • Ad Formats and Sizes
  • Example of Good and Bad Ads
  • Display Ad Builder
  • Display Planner Tool
  • Display Campaign Reporting


Conversion Tracking
  • Importance of Conversion Tracking Code & Implementation


A/B Testing
  • Bid Management Plan -Understand bidding strategy
  • Manual vs. Automated bid management


Remarketing in AdWords
  • Benefits of Remarketing Strategy
  • Building Remarketing List and Custom Targets
  • Creating Remarketing Campaign.
  • Reporting & Analysis
  • Monitor PPC activity with Google Analytics
  • Shopping Ads
  • Universal App Ads
  • Mobile Advertising
100% Real time Practical’s

Ans: We strongly believe Practical Knowledge is needed to implement strategies. We designed this PPC program where you spent 15+ hours on Practical’s from Fundamentals to Advanced Level. We give access to Live Accounts & make you work on Search Advertising Campaigns, Display Campaigns, Remarketing & Reporting.

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