Google Ads Certification

Digitech Skills Academy offers the best Digital Marketing Training Institute in Hyderabad with its highly qualified faculty members who are industry experts with rich experience working with some of the biggest names in the Digital Marketing Industry. Our Digital Marketing Institute has built a strong reputation among top companies as well as individuals who want to learn about digital marketing techniques that can be used for their business success. We've been teaching digital marketing courses in Hyderabad since the early days of the internet, and we've had a lot of experience doing it. We know what works and what doesn't, and we know how to teach it. We're not just another fly-by-night "institute" that promises one thing and fails to deliver on it—we're here as long as we need to be, offering quality training and support at every stage of your career.

Google Ads Certification Course

DigiTech Skills is a Google Ads Certified Partner and has been educating its students on Google Ads since the first training session years ago. Today, we offer programs for newbies as well as advanced users looking to improve their productivity and profitability using Google Ads. We are a company that knows that there is no one-size-fits-all approach to learning, so we tailor our programs to your needs and goals.

Our course is free to attend and includes practical experience with Google Adwords Certification Level I and II. You will learn the fundamentals of how to set up campaigns, manage ads, optimize campaigns, and more. In addition to hands-on training, you will receive all the learning materials you need at home, including video tutorials and articles written by experts who can help guide you along the way.

This program has been designed specifically for individuals who want to become certified in Google Adwords certification level I or II without previous experience with online marketing or advertising.

PPC Certification

PPC is an effective way to increase your sales and traffic. PPC stands for pay per click, a type of online advertising that allows companies to pay you when someone clicks on your ad. You don’t need any prior experience to get certified in PPC—just the desire to learn more about this effective marketing strategy.

Advanced Pay Per Click Certification by DigiTech Skills is an online course that teaches you everything you need to know about advanced PPC marketing, including:

How to optimize your campaigns for performance and ROI

About Google Ads Program

Google Ads program is a platform for advertisers to earn money from their ads. It provides you with the opportunity to place online ads on Google products, including YouTube, Google Search, and other Google Network Members' websites.
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It is a great way to monetize your website and increase your income by using the services of Google's advertising network, which includes AdWords and DoubleClick. The program is also known as PPC, Pay Per Click, or CPM. .
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We offer training courses in Google Ads Program training so that we can help you learn how to use the program effectively so that it will not only generate more traffic to your site but also help increase sales and profits!

Land Your Dream Job With Digitech Skills

Why Google Ads Certification?

Google Ads certification is the best way to start your career in online marketing. With Google Ads certification, you can start working with the most powerful tool on the web—and get paid for it!

Here’s why

You'll be able to work at a company that values its employees' knowledge and expertise
You'll be able to advance in your career quickly by learning from experienced professionals, rather than spending years as an intern or volunteer before being considered for a position at a larger company.
You'll have access to training materials that help you develop your skills and knowledge base, so you're ready when an opportunity arises!

Why Join Our Google Ads Program

Syllabus

Google ADS Course

Introduction to Paid Advertising

What is Paid advertising
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks

Introduction to Google Ads

Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits

Pay Per Click Campaign

Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

AdGroups and Keywords Setup

What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups

Ad Formats and Guidelines

Types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ad
Elements of Effective Ads
Writing the Ad Copy
Final URL of Ad
URL Options
Mobile URL Option
Best and Worst Ads Examples
Google Ads Guidelines
Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

What is Ads Auction
What is Ad Rank
What is Quality Score
How to improve Quality Score
Improving Ad Relevance
Improving Landing Page Experience
Improving the CTR
What is Actual CPC?
How QS affects the Cost?
Types of CPC’s
Bidding Strategies
Auction Insights Tool

Ad Extensions

Sitelinks Extension
Callout Extension
Structured Snippet
CallExtension
Message Extension
Location Extension
Affiliate Location Extension
Price & Promotion Extension
App Extension
Automated Extensions

Conversion Tracking

What is Conversion
Types of Conversions
Website Conversion
App Conversion
Call Conversion
Offline Conversions
Implementation Conversion Tracking
Practical Case Study
Analyzing Conversion Reports
ROI Calculation

Campaign Reports Analysis

Key Performance Indicators (KPIs)
Different Levels of Data Analysis
Segmenting Data
Filtering Data
Column Customization
Search Terms Report
Auction Insights Report
Keyword Reports
Automated Rules
Dimensions Report

Display Ads Campaign

What is Display Ads
Objectives of Display Campaign
Bidding Strategies
Budget Settings
Audience Targeting Methods
Demographic Targeting
Content-based Targeting
Automated Targeting
Types of Ad Formats
Creating Custom Ads
Conversion Tracking
Gmail Ads
Creating a Gmail Ads Campaign

Remarketing Campaign

What is Remarketing
How to build audience list
Types of Remarketing Audience
Website audience
App Audience
Customer List
Custom Remarketing List
Create a Remarketing Campaign
Remarketing Ads
Conversion Tracking
Common troubleshooting issues.
Measuring Results of Campaign

Video Marketing with YouTube

Why video marketing?
Setting a Video Campaign
The objective of Video marketing
Instream Ads
Discovery Ads
YouTube Targeting options
Bidding Types
Type of YouTube Ads
Creating a YouTube Ad
Remarketing Lists on YouTube
Reporting and Analysis

Shopping Ads Campaign

What are Shopping ads
Shopping Campaign Setup
Google Merchant Centre
Datafeed Setup
Types of Datafeed
Datafeed Properties
Adgroups and Product groups
Bidding strategies
Reporting and Analysis

Mobile Marketing Campaign

Why Mobile marketing
Types of Mobile marketing campaigns
Creating Universal app campaign
Bidding Strategies
Location & Budget settings
Ad Formats
Conversion Tracking
Reports

Google Ads Tools

Opportunities Tool
Account Access Levels
Change History Tool
PPC Manager Account (My Client Center)
Google Ads Editor
Google Scripts
Business Manager
Account Linking

Bing Ads

What is Bing Ads
Benefits of Bing Ads
Creating a Bing Ads Account
Types of Campaigns
Creating a Campaign
Bidding and Budget Settings
Location Targeting Options
Types of Ads & Extension
Conversion Tracking
Importing Google Ads Campaign
Reporting and Analysis
Bing Ads Certification Guidelines

frequently Asked Questions

Google Ads Page – PPC Marketing

Who can pursue this course?

Students
Working Professionals
Entrepreneurs and small business owners
New Business Start-ups
Internet Geeks
Bloggers who want to get more traffic to their blogs
Freelancers

Career Options in Google Ads

Ans: Google Ads are best for Business or as a Career Opportunity. Google Pay per Click Service is a powerful Tool for Business Who want to make instant result within a low Cost & Save time. PPC Jobs are growing rapidly in India since 2013.

PPC Executive
PPC Analyst
PPC Team Lead
PPC Consultant
PPC Project Manager
PPC Specialist
Digital Marketing Manager
PPC Trainer

Google Certifications for Better Career

We help you to get certified in 7+ Google Programs which adds additional value to your resume

Google Ads Fundamentals Certification
Google Ads Search Advertising Certification
Google Ads Display Advertising Certification
Google Ads Mobile Advertising Certification
Google Ads Shopping Advertising Certification
Google Ads Video Advertising Certification
Google Analytics Certification

Advanced Search Engine Marketing Course Structure

Ans: Search Engine Marketing Overview

Understanding Google search
Introduction about Google Ads.
Understanding SERP

Search Advertising

Strategizing PPC Campaigns
Setting objectives, goals & expectations
Google Account Setup …
Interface Tour & Billing Settings
Formulating account structure.
Effective segmentation of keywords
Usage of multiple match types
Campaign Setup, Ad Group Setup
Understanding Ad Auction
Ad Formats
Ad Guidelines
Ad Extensions
Pay Per Click Overview -PPC Definition & how it works.
Quality Score, Conversion Rate etc
Factors to Improve Quality Score
Types of CPC’s.
Ad Writing Techniques
Writing Compelling ads that increase click through rates (CTR) lower costs
Understanding, Analysing & Improving -Relevance & Quality score
Improve conversion rates & relevant landing pages
Ad Preview tool.
Google Editor Tool
Dynamic Search Ads Campaign Creation & Strategizing
Google My Client Centre

Display Advertising

What is Display Advertising
How Display Ads Works?
Benefits of Display Advertising
Creating a Display Campaign.
Bidding Strategies
Keyword Based Targeting
Interest and Remarketing
Topics Targeting
Demographics Targeting
Ad Formats and Sizes
Example of Good and Bad Ads
Display Ad Builder
Display Planner Tool
Display Campaign Reporting

Conversion Tracking

Importance of Conversion Tracking Code & Implementation

A/B Testing

Bid Management Plan -Understand bidding strategy
Manual vs. Automated bid management

Remarketing in AdWords

Benefits of Remarketing Strategy
Building Remarketing List and Custom Targets
Creating Remarketing Campaign.
Reporting & Analysis
Monitor PPC activity with Google Analytics
Shopping Ads
Universal App Ads
Mobile Advertising

100% Real time Practical’s

Ans: We strongly believe Practical Knowledge is needed to implement strategies. We designed this PPC program where you spent 15+ hours on Practical’s from Fundamentals to Advanced Level. We give access to Live Accounts & make you work on Search Advertising Campaigns, Display Campaigns, Remarketing & Reporting.